What is the difference between Traffic Ratio and Traffic Share in Multi-ASIN Analysis?

ASINSIGHT Team
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Traffic Share: the proportion of the 7-Day Impression of the compared ASINs for a particular keyword out of the total 7-Day impression for all compared ASINs.

Traffic Ratio: the proportion of the search page impression for an ASIN under a specific keyword out of the ASIN's total search page impression.

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