Welcome to the comprehensive guide for ASINSIGHT, your next-gen Amazon advertising keyword tool. This guide will assist you in navigating, understanding, and efficiently utilizing the tool's powerful features for optimized Amazon advertising campaigns.


  1. Introduction to ASINSIGHT
  2. Getting Started with ASINSIGHT
  3. ASIN Research
    • Reverse ASIN Lookup
    • Parent Variation Insight
    • Traffic Diagnosis
    • Traffic Insight
    • Ad Insight
    • Weekly Traffic Report

1. Introduction to ASINSIGHT

ASINSIGHT is the ultimate keyword tool crafted exclusively for Amazon sellers. Packed with robust data features, it offers ASIN research, Keyword research, and more. With hourly keyword tracking and comprehensive data dimensions, it empowers Amazon sellers to gain deep insights into the traffic sources and trends of your products and competitors, and skyrocketing the product's keyword rankings with ease.

2. Getting Started

Access ASINSIGHT by visiting

You can log in/sign in using a Google account , then you can start your ASIN Research journey.

getting started-01

3. ASIN Research

3.1 Reverse ASIN Lookup

More comprehensive and powerful data, no manual input required, view keyword ranking tracking data effortlessly.

How to research an ASIN?

  1. At present, only child ASINs can be queried when entered in the input box.
  2. Clicking "Variations" will display all variant details under that ASIN's parent.
  3. Clicking on the "Amazon logo" will redirect you to the Amazon product detail page.
  4. Clicking on different variant images allows you to research various ASINs.


How to swiftly analyze an ASIN?

Clicking on the 7-Day Traffic Score allows you to observe the ASIN traffic trend. Through this trend, one can ascertain the current traffic status of the product, whether it's rising or declining.

By observing "Display Position Traffic Trend", one can discern which specific display position is causing changes in the ASIN's traffic, aiding us in rapid analysis and decision-making.

ASIN Organic-Ad Traffic Trends:

Analyze organic and ad-driven traffic patterns over time.


Organic-Ad Traffic


Display Position Traffic


How to swiftly pinpoint precise keywords?

**Step1: **Click on the dropdown filter to select and refine based on the corresponding data.


Step2: Find out the most recurring keywords for an ASIN.

Quickly tally the frequency of keywords appearing in the keyword list, providing data on the 7-day display volume and weekly search volume. The frequency data can also be downloaded and exported.


How to analyze data using hourly keyword rankings?

Click on "the Golden Rocket" or "Organic & Ad ranking number" to view the hourly keyword rankings.



Keyword List

Keyword List Views: Access various perspectives such as Data View, Trend View, and Organic Top10 to gauge keyword performance.

Data View


Trend View


Organic Top10


3.2 Traffic Diagnosis

  • Diagnosis Traffic: Gauge overall traffic health for a particular ASIN.
  • Keywords Driving Traffic Changes: Identify the top 20 keywords either increasing or decreasing the total traffic.

Q: How can diagnose traffic for new products?

A: In the process of promoting new items, operators ardently desire a gradual escalation in traffic. Thus, the bar graphs from traffic diagnostic tools vividly depict the progression of traffic over consecutive periods. By examining the complete traffic evolution of the ASIN, if we aim to dissect the traffic status of our new link in a more detailed manner, we can commence by addressing issues stemming from the top 20 traffic-boosting keywords. Based on the analysis of these keywords juxtaposed with actual results, we can recalibrate our approach via the following avenues:

  1. Relevance: Determine whether the keywords that significantly drive traffic harmoniously resonate with the product's inherent characteristics.
  2. Ad Campaigns: Ascertain if distinct ad campaigns target the keywords that are instrumental in surging the traffic. If they do, assess the satisfaction level with the current campaign outcomes and decide on future modifications. Conversely, if such campaigns are non-existent, gauge the necessity of initiating them based on the prevailing data.
  3. Operational Logs : It is paramount for operational teams to chronicle any modifications post-analysis on a given day. This aids in making informed decisions during subsequent data assessments.

Q: How do we diagnose traffic for established products?

In promoting established products, our overarching aim is to achieve stability in traffic, order , and profit. This analysis can be approached from two primary perspectives:

  1. Actions taken during phases of traffic growth.
  2. Reasons behind phases of traffic decline.

For the traffic growth phase, insights can be garnered by revisiting our historical data and previous operational logs. As for the declining traffic phases, one can leverage tools that highlight the “Top 20 Keywords Causing Overall Traffic Decline” and methodically analyze them. By juxtaposing natural traffic trends with organic rankings, it becomes imperative to discern which keywords warrant our focal attention and ongoing maintenance, especially when considering changes in the traffic sources for the primary ASIN.

3.3 Traffic Insight

Traffic Insight: Quickly assess ASIN basic information and traffic structure, a great tool for competitive analysis.

  • Access a comprehensive breakdown of organic and paid traffic indicators, including ASIN Traffic Score, Keyword Count, traffic trends, keyword types (head, mid-tail, long-tail), and more.
  • Discover top-performing keywords, recommendations, and areas of potential growth.

Display Position Traffic Ratio: can rapidly facilitate comprehension of the ASIN's traffic sources and their respective proportions, proving highly advantageous for competitive analysis.


High Bid Low Budget Keywords: Keywords appearing on this list indicate that the ASIN has a high SP ranking for this keyword, but appears infrequently, mainly due to insufficient budget preventing full display.

Potential Keywords: Keywords appearing on this list indicate that the ASIN has a low organic ranking for this keyword, but hasn't yet placed Ads. If Ads are placed, there's a high probability of improving organic ranking.


3.4 Ad Insight

Ad Insight: In-depth analysis of ASIN advertising performance, helping identify the primary advertising strategies of competitors.

  • Analyze your ad's reach with ASIN Ad Traffic Score and Ad Keyword Count.
  • Explore Ad Position Traffic Ratios and the Keyword Count for various ad positions.
  • Dive deep into various ad traffic metrics such as SP, SB, SBV, HR, TRB, CPF, and SOR to measure the efficacy of your ad campaigns.

Ad Position Traffic Ratio and Keyword Count for Ad Position

Analyzing Ad Position Traffic Ratio and Keyword Count for Ad Position can provide us with a general understanding of the product's advertising deployment strategy.


Top10 Ad Traffic

Through Ad Insight, we can observe the Top 10 keywords contributing to traffic under each ad placement and their respective proportions.

AD Traffic includes SP Ad Traffic, SB Ad Traffic, SBV Ad Traffic, HR Ad Traffic, TRB Ad Traffic, CPF Ad Traffic and SOR Ad Traffic.


3.5 Weekly Traffic Report

Weekly Traffic Report: Analyze keyword data changes on a weekly basis to easily monitor weekly operational performance.

  • Track weekly performance metrics like Traffic Score, Traffic Ratio, and Keyword Count changes.
  • Monitor the performance of specific keywords: which ones are growing, declining, or newly ranked.
  • Stay updated with keywords that are drastically impacting organic and ad traffic.

Top5 Keywords for Organic Traffic Growth/Decline:Swiftly discerning the pivotal keywords that influence the growth and decline of organic traffic, and promptly adapting keyword deployment strategies as needed.

Top5 Keywords for Ad Traffic Growth/Decline: Swiftly discerning the pivotal keywords that influence the growth and decline of Ad traffic, and promptly adapting keyword deployment strategies as needed.


Newly Ranked Organic Keywords

The keyword has been officially included by Amazon and entered the organic ranking in the search results. If combined with Ad investment at this time, increasing ASIN sales under this keyword has a high probability of obtaining a good organic ranking.

Lost Organic Ranking Keywords

The keyword has dropped out of the top 3 pages of organic rankings this week. If keywords closely aligned with the product itself are experiencing a decline in organic rankings, it necessitates a diligent focus on data analysis.


3.6 Parent Variation Insight

Instantly find and analyze all variations of an ASIN in one click.



What you can find here?

A. Effortlessly conduct a reverse lookup of all variants encompassed within the parent entity's ASIN, eliminating the need for the laborious individual addition of ASINs for reverse searches.

B. Upon conducting the reverse lookup, one can readily peruse the detailed information of all variants and their traffic distribution, facilitating immediate identification of top-selling variants and enabling a comprehensive analysis of traffic structure.

C. The variant keyword list provides insights into the number of relevant variants within the top three pages of keyword search results, their share of impressions, and ranking fluctuations.


How to analyze the ranking and traffic performance of various subunits under specific keywords?

By clicking on the trend chart icon, you can readily access the ranking and traffic performance of distinct subunit ASINs under specific keywords, allowing for swift traffic analysis tailored to each subunit.