ASINSIGHT User Guide | How to thoroughly analyze ASIN traffic structure and trends via Traffic Insight tool?
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Ater entering an ASIN in 'ASIN research', you will find 'Traffic Insight' tab. Clicking it, you will get a report which help Amazon sellers quickly assess ASIN basic information and traffic structure. With it, you can
- Access a comprehensive breakdown of organic and paid traffic indicators, including ASIN Traffic Score, Keyword Count, traffic trends, keyword types (head, mid-tail, long-tail), and more.
- Discover top-performing keywords, recommendations, and areas of potential growth.
Display Position Traffic Ratio: can rapidly facilitate comprehension of the ASIN's traffic sources and their respective proportions, proving highly advantageous for competitive analysis.
Head Word, Mid-tail Word, Long-tail Word Count/ Display Volume
In the case of an established ASIN, approximately 20% of the top-performing ASINs are responsible for generating nearly 80% of its total traffic, a level of success that can be particularly challenging for newly launched products to attain.
High Bid Low Budget Keywords: Keywords appearing on this list indicate that the ASIN has a high SP ranking for this keyword, but appears infrequently, mainly due to insufficient budget preventing full display.
Potential Keywords: Keywords appearing on this list indicate that the ASIN has a low organic ranking for this keyword, but hasn't yet placed Ads. If Ads are placed, there's a high probability of improving organic ranking.