Navigating Amazon's New Restricted Keywords: A Guide for Sellers

Jacob Smith

The Comprehensive List of Restricted Keywords

As Amazon tightens its regulatory grip on product listings and ads, sellers must familiarize themselves with the extensive list of restricted keywords. This initiative is part of Amazon's commitment to ensuring a transparent and trustworthy shopping environment, where product descriptions are free from misleading or unverified claims. Below is the exhaustive list of terms now flagged as restricted by Amazon, presented to help sellers ensure compliance and adapt their listings accordingly.

  • Health-related terms such as "Cancer," "Diabetes," "Depression," "Anxiety," and conditions like "Alzheimer's," "HIV," "Parkinsons," and "ADHD."
  • Absolute and superlative claims including "100% natural," "all-natural," "100% quality guaranteed," "best price," "best seller," and "award-winning."
  • Environmental and safety claims like "eco-friendly," "biodegradable," "non-toxic," "BPA free," and "hypoallergenic."
  • Medical and treatment-related terms such as "cure," "detoxify," "antibacterial," "antifungal," and "anti-inflammatory."
  • Misleading promotional phrases like "limited time offer," "massive sale," "free shipping," and "money back guarantee."
  • Specific medical conditions and diseases, including "AIDS," "Hepatitis B," "Herpes," "Influenza," "Tuberculosis," "Meningitis," and "Pelvic Inflammatory Disease."
  • Terms that imply endorsement or approval, such as "FDA approved," "certified," "patented," and "recommended by."
  • Miscellaneous terms that can be misleading or imply unsupported claims, including "miracle," "guaranteed," "no risk," "instant results," "hassle-free," and "risk-free."

Adapting to New Keyword Restrictions

  1. Audit Your Listings: Review your product listings in detail, ensuring none of the above terms are used unless they are compliant within a specific, substantiated context.
  2. Revise with Caution: Replace any restricted keywords with factual, specific, and compliant language that accurately describes your product without making unverified claims.
  3. Stay Updated: Amazon's policies and restricted keywords list are dynamic and can change. Regularly check for updates to stay compliant.
  4. Use Amazon Resources: Amazon provides tools and resources to help sellers ensure their listings meet the platform's guidelines. Make regular use of these to avoid potential issues.
  5. Engage with the Seller Community: The Amazon seller community is a valuable resource for support and advice on navigating policy changes, including restricted keywords.
  6. Seek Amazon Support: When in doubt about specific terms or compliance, consult Amazon Seller Support for guidance.


Understanding and adhering to Amazon's updated list of restricted keywords is essential for maintaining compliant and effective product listings. By staying informed, regularly reviewing and updating listings, and utilizing available resources, sellers can navigate these changes successfully, contributing to a more trustworthy and reliable marketplace for all.