How to Track Hourly keyword SP Rankings for Amazon Sellers?
How does the A10 algorithm operate?
In today's e-commerce world, traffic is king.
The A10 algorithm, Amazon's internal product search tool, has two main tasks:
- Sorting through a vast catalog to find relevant results.
- Recommending the most relevant results to customers.
Based on Amazon's big data research, around 80% of sales come from the top 20% of high-quality listings.
In organic search results for keywords, the ASIN that's ranked first can get more than 70% of clicks, while the second, third, and others share less than 30% of the natural traffic.
Here's what we know: Search results match what people are looking for, and this aligns with what buyers want to buy. Higher keyword rankings mean more clicks, and more clicks mean higher keyword rankings.
User search terms often match our keywords, which are found in the product's title, description, and search terms. This helps buyers find what they're looking to buy.
So, in addition to optimizing your product page, it's crucial to keep an eye on keyword ranking changes.
- Keep track of your ASIN's keyword rankings to see how your listing's search position changes.
- Monitor your competitors' ASINs to discover which keywords they're targeting and which ones have potential.
Tracking keyword rankings helps you gain a deep understanding and optimize your keywords. This, in turn, can improve your listing's organic ranking and boost your views & clicks.
ASINSIGHT's primary function is to provide search results for every ASIN under each keyword. After surveying Amazon sellers, we found that daily ranking updates may not be enough in some situations.
In specific cases, hourly ranking monitoring is necessary.
Scenario 1 Launching a new product
When launching a new product or bidding on new core keywords, you need to test different bids to find the most cost-effective position. This means frequently adjusting keyword bids and monitoring SP rankings hourly.
Scenario 2 Adjust the ad budget
Since advertising budgets aren't unlimited, it's crucial to know how quickly your budget will run out. To do this, you need hourly SP ranking data to see when your ads are no longer displaying after a certain time.
By monitoring keyword rankings, you can see that ads stopped showing at 12 PM on Oct 27, indicating that your budget was exhausted. At this point, it's time to adjust your budget.
Scenario 3 Know more about your competitors' budgets
Similar to Scenario 2, your competitors also have limited advertising budgets. By monitoring when their budget runs out, you can increase your bid after their ads stop running, securing a higher position with a lower bid and maximizing your results through strategic adjustments.
If your competitor's keyword lost its ad ranking at 4 PM on Nov 1, you can increase your budget to secure a prominent position for that keyword.