Helium 10 vs. Jungle Scout vs. ASINSIGHT: A Comprehensive Comparison Review of 3 Amazon Keyword Tool

Jacob Smith

In the highly competitive landscape of Amazon selling, the choice of tools can significantly impact your success. Three prominent players in the realm of Amazon ASIN research and keyword tools are Helium 10, Jungle Scout, and ASINSIGHT. In this comparative analysis, we will explore the key features, strengths, and pricing of these tools to help you make an informed choice for your Amazon business.

What Are Helium 10, Jungle Scout, and ASINSIGHT?

Helium 10

Helium 10 is an all-in-one platform for Amazon sellers, offering a comprehensive suite of tools designed to streamline various aspects of the selling process. Among its standout tools related to Amazon keywords are Cerebro, Magnet, and Keyword Tracker. These tools provide features for keyword research, competitor analysis, and rank tracking.


Jungle Scout

Jungle Scout is tailored for Amazon sellers, both new and experienced. While it encompasses a wide range of functionalities, we will focus on its Keyword Scout and Rank Tracker tools in this comparison. Keyword Scout assists in keyword research, and Rank Tracker monitors keyword rankings.



ASINSIGHT is a specialized Amazon ASIN and keyword research tool. Its core features include Reverse ASIN lookup and in-depth keyword research. ASINSIGHT stands out with its hourly keyword rank tracking, comprehensive keyword and ASIN data, and the ability to help US Amazon sellers analyze ASIN traffic structures, identify keyword trends, understand competitor strategies, and track real-time keyword changes.


Comparison of Keyword Features

Amazon Keyword ToolHelium10JungleScoutASINSIGHT
Reverse ASIN Lookup
Check All Variation×
Multi-ASIN Analysis
Keyword Research
Multi-keyword Research
Keyword Ranking TrackingUpdated daily, sometimes even hourly.Limit on the quantity.Updated daily,Limit on the quantity.Updated hourly,No quantity limit.
Traffic Ratio of Keywords××
Traffic Distribution(Organic-Ad)××
Traffic Score of different Display Position××
Traffic Diagnosis××
Traffic Insight××
Ad Insight××
Weekly Traffic Report××
Ad Spot Dominators××
Ad Rotation Tracker××
Organic Rotation Tracker××
Ranking List××

Helium 10

  • Cerebro: Offers competitive analysis and reverse ASIN lookup.
  • Magnet: Provides keyword research capabilities to discover high-volume, low-competition keywords.
  • Keyword Tracker: Monitors keyword rankings and provides historical dayly data, sometimes hourly data.

Jungle Scout

  • Keyword Scout: Offers keyword research functionality to find high-traffic keywords.
  • Rank Tracker: Monitors keyword rankings and tracks changes day by day.


  • Reverse ASIN Lookup: Gains insights into competitors' ASINs and their keyword strategies.
  • Keyword Research: Offers a comprehensive database of keywords and ASIN data.
  • Hourly Keyword Rank Tracking: Monitors keyword rankings hourly for real-time insights.


Strengths and Weaknesses Analysis:

Helium 10

  • Strengths: Helium 10 is an all-encompassing tool suite, offering a wide range of functionalities. It caters to the needs of both novice and experienced Amazon sellers.
  • Weaknesses: The keyword tracking in Helium 10 is limited to daily updates, which may not meet the real-time demands of the Amazon market.

Jungle Scout

  • Strengths: Jungle Scout is user-friendly and well-suited for newcomers, making it a good starting point for Amazon sellers. It provides essential keyword research and rank tracking features.
  • Weaknesses: Jungle Scout may lack some of the advanced features and in-depth analysis capabilities required by experienced Amazon sellers.


  • Strengths: ASINSIGHT excels in providing real-time data with hourly keyword rank tracking. It offers comprehensive keyword and ASIN insights, helping US Amazon sellers stay ahead of the competition.
  • Weaknesses: ASINSIGHT is more specialized, focusing on ASIN and keyword research. It may not cover as many aspects of Amazon selling as Helium 10.

Pricing Comparison

Helium 10:

  • Helium 10 offers various pricing tiers, ranging from free to paid plans starting at $39 per month.

Jungle Scout:

  • Jungle Scout's pricing starts at $49 per month, with additional costs for premium features.


  • ASINSIGHT's pricing starts at $35 per month for all features.

Overall Conclusion

As an Amazon seller, your choice of tools plays a crucial role in your success on the platform. The decision between Helium 10, Jungle Scout, and ASINSIGHT largely depends on your specific needs, experience level, and budget.

  • If you're a new Amazon seller looking for user-friendly tools, Jungle Scout can be an ideal starting point. It offers essential keyword research and rank tracking features.
  • Helium 10, with its extensive suite of tools, caters to both beginners and seasoned Amazon sellers. However, it might fall short in providing real-time keyword data compared to ASINSIGHT, which could be a critical aspect for Amazon sellers.
  • For experienced US Amazon sellers seeking in-depth insights and hourly keyword rank tracking, ASINSIGHT emerges as the superior option. Its specialized focus on ASIN and keyword research can give you a competitive edge in the dynamic US Amazon marketplace.

Ultimately, the best tool for your Amazon business depends on your unique business requirements and budget. Carefully assess your needs and compare the features and pricing of these tools to make an informed decision that will set you on the path to Amazon success.

Contact Ussupport@asinsight.ai